[odf-discuss] ODF promotion (Google Adwords)

Jean Hollis Weber jeanweber at gmail.com
Fri Mar 7 02:48:59 EST 2008


Chris Puttick wrote:
> So, I've been funding an Adwords campaign to promote OpenDocument
> Format, which ~3 weeks in is starting to cost real money:
> [...]
> If fellowship has any money it would be worth considering running a
> second campaign returning the fellowship site, targetted at the
> private citizen. And if IBM, Sun, KDE, OpenOffice et al. want to take
> on the campaign as well, I can let mine quietly expire...

There is a bit of money in the Fellowship's account (I'd have to 
look up how much). If we have enough to run an Adwords campaign 
for awhile, someone other than me would have to volunteer to set 
it up. That's assuming others think it's worth doing. I don't 
know enough to have an opinion, to be honest.

Related information:
The Fellowship already has a Google Adsense account (that's the 
program that displays Google ads on websites). Although the two 
things (Adsense and Adwords) are different, I think they can 
(should?) both be under the same overall Google account. So if 
someone wants to do the work, contact me about access to our 
Google account.

BTW, the Google ads are not displayed on the Fellowship's own 
website (we tried them for a short while, but members didn't like 
having them there). I have put them on several of my personal 
websites, with any income going to the Fellowship. So far we've 
made a bit of money from the ads, but not much (less than 
US$100). I'd have to look in the accounts to see just how much.

--Jean





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