[odf-discuss] Red Hat: graphic campaign to promote ODF

[Nicu Buculei]

Daniel Carrera wrote:
> Alberto Barrionuevo wrote:
>> Hi,
>>     Red Hat has launched a campaign with a new graphic design to 
>> promote the adoption of OpenDocument:
>>
>> http://www.redhatmagazine.com/2007/07/25/spread-the-word-share-this-odf-artwork/ 
> 
> I like it, it's a nice graphic. I can't really tell if they intend this 
> to be a logo for ODF or not. Do you know?

Disclaimer: I have contacts with people working at the Red Hat Magazine 
and have already published a couple of articles there.

Don't look to much into it: they published recently another article 
(from a 3-rd party contributor, like their most articles) about ODF: 
http://www.redhatmagazine.com/2007/07/25/odf-the-inevitable-format/

Those graphics seems a follow-up on that article from an enthusiastic 
reader (be that reader in or outside Red Hst).

> A while ago we tried to promote an icon/logo to represent ODF. While 
> some people did start using it, and it even went into a KDE conference, 
> our success was still limited. If Red Hat is planning to promote their 
> image as an ODF logo, I think we should support it. Since we didn't 
> manage to popularize an ODF logo, it's a good thing that Red Hat picked 
> up the ball and I think we should encourage it.

If Red Hat was trying that it would be a press release 
(http://www.redhat.com/about/news/) not an informal article on the 
magazine where (almost) anyone can publish.

> Having said that, we might want to enquire on the trademark license, 
> lest Red Hat end up with more control over ODF than it should.

As a regular contributor and follower of Fedora, I am not aware of such 
intentions from Red Hat and knowing the people behind the Magazine don't 
expect such, but take whatever measures, is good to have the mark protected.

With those bing said, my personal opinion is that logo look a kind of 
amateurish, but this have not stopped me playing with it and spreading 
the meme.


-- 
nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com
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